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In the early ‘70s, New York City was in dire financial strains, manufacturing activities were in steep decline, and many grandiose commercial, manufacturing and warehouse buildings were lying abandoned and unused in SoHo, TriBeCa, Greenwich Village and Chelsea.

No urban designer could resist dreaming about adapting these grand, old, buildings to new life, and Brambilla decided to work to attract European investors to finance his program of acquisitions and conversions.

He succeeded and, during the following 20 years, he became a major force in the revitalization of the urban landscape of Lower Manhattan.


Among his projects are:


  • The Bazzini Building , a 27,000 Sq.Ft. condominium conversion at 345 Greenwich Street in TriBeCa, New York City. 

  • The Chocolate Factory, the plan for a 220,000 Sq.Ft, mixed-use conversion at 255-275 Park Avenue, Brooklyn, NY

  • The Ping-Pong Building, a 44,000 Sq.Ft. Coop conversion at 110 Clifton Place, Brooklyn, NY

  • The Harrison Building, a 14,000 Sq. Ft. Condominium conversion at 11 Harrison Street in TriBeCa, New York City

  • Mixed use conversion of 60,000 Sq.Ft. of warehouse space at 515-226-530-532 West 25th Street in Chelsea, as an International Center of Urban Resources.

  • The Grand Mercer Building, a 30,0000 Sq.Ft. condominium conversion at 46 Mercer Street in SoHo, New York City.

  • Soho Greene Building, a condominium conversion of 16,000 Sq.Ft. at 45 Greene Street in SoHo, New York City.

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