In the late ‘60s, Brambilla served as Deputy Director of “ITALIA DA SALVARE”, a national public information program advocating cultural conservation and the preservation of natural resources.
This program resulted in a major traveling exhibition that opened in 1968 at Milan’s former Royal Palace (“Palazzo Reale”), and then traveled to “Palazzo delle Esposizioni” in Rome, the “Archaeological Museum” in Bologna, “Palazzo Grassi” in Venice and “Palazzo Della Gran Guardia” in Verona.
Two years later, while studying Urban Design at Harvard, Brambilla designed and produced “Art & Landscape of Italy: Too Late To Be Saved?”, a similar exhibition addressing an international audience. This project opened in 1972 at the Metropolitan Museum in New York City and then traveled to eighteen U.S. cultural institutions, over a period of two years.
Brambilla also designed the French-language version of this exhibition (“Art et Paysage d’Italie: Encore une Chance?”, which was presented at the European Parliament in Strasbourg.
Ultimately, Brambilla international campaign attracted extensive public attention and media coverage and the impact of this project significantly influenced public opinion worldwide and governmental actions in Italy.
Roberto Brambilla spearheaded MORE STREET FOR PEOPLE, a multi-media traveling exhibition advocating the creation of traffic-free zones in urban centers.
This exhibition opened in New York City’s Bryant Park in 1972 and then traveled to New Orleans Canal Place, Seattle Pioneer Square and Vancouver’s United Nations Conference on Human Settlements. Brambilla was also appointed by the United Nations’ Environment Programme to organize the 1976’s World Environment Day, dedicated to Traffic-Free Zones.
250 cities around the world participated in this event by closing their downtown streets for the day, and monitoring the social and environmental impact of this experiment.